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Our Story

We understand and embrace that we are not superheroes or magicians. We don’t rely on luck or chance to achieve success. Instead, we are a team that believes in the power of hard work and smart strategies that help our Mortgage Brokers achieve their goals. Our team consists of logical thinkers dedicated to finding practical solutions that lead to the most effective outcomes for our Mortgage Brokers. Continued research to find the best alternatives for our Mortgage Brokers keeps us on our feet and our minds ticking.

About Smartfinn Advisors

At the core of Smartfinn Advisors is our unwavering belief in the power of hard work and smart strategies. We know that success in the mortgage broking industry is achieved through multiple factors, including dedication, innovation, and strategic planning. This philosophy drives our team every day.

Since our launch in 2018, we have experienced consistent growth while maintaining the highest-quality outcomes for our Mortgage Brokers. Our service has continually improved, and our Mortgage Brokers will vouch for this. We have proven to build a successful operation with a network of Mortgage Brokers spread across Australia and are committed to ambitious goals for continued growth and improvement.

Our internal team and the contribution of each Mortgage broker have mutually benefitted growth in knowledge and revenue. The team is nurtured to embrace logical thinking to identify realistic solutions. The industry has witnessed the introduction of many new technologies and solutions, of which few are beneficial. Our team analyses the latest changes and challenges from all angles and develops strategies that lead to the most effective outcomes for our Mortgage brokers. By prioritising clear, rational thinking, we ensure that every decision and action is rooted in sound logic and proven practices.

We treat every member of the Smartfinn Advisors team with respect and as an important part of our family. Our supportive and inclusive environment fosters collaboration and mutual success. When our Mortgage Brokers thrive, so do we. This sense of community and shared purpose is integral to our philosophy and operations.

What We Do

At Smartfinn Advisors, our primary objective is to establish a trusted name in the mortgage broking industry by providing top-notch services through our well-trained Mortgage Brokers. A successful brokerage is built on a foundation of Trust, quality service, continuous learning, and mutual respect.

Establishing Trust

We aim to build a reputable brand by delivering exceptional service through our skilled and knowledgeable Mortgage Brokers network. Our training programs ensure that every Mortgage broker is well-prepared to effectively meet their clients’ needs.

Simplicity and Cost-Effectiveness

Our business model is designed to be straightforward and affordable, making it accessible to both new entrants and experienced Mortgage Brokers. We provide the tools and resources to streamline operations and reduce costs, allowing Mortgage Brokers to focus on growth and client satisfaction.

Revenue Growth

We work closely with our Mortgage Brokers to explore new opportunities and strategies that can help them double their revenue. By offering strategic guidance and leveraging our industry expertise, we enable Mortgage Brokers to achieve significant financial success.

New Alliances

Our team continues exploring third-party vendors to partner with for new software and other solutions, coaching, business referrals, and revenue opportunities. This helps our Mortgage Brokers save time while providing them with valuable resources.

Respect and Family

At Smartfinn Advisors, we treat every member with respect and as an integral part of the Smartfinn Advisors family. A supportive and respectful environment is key to creating long-term success and satisfaction among our Mortgage Brokers.

Competition Tracking

Our team continues to explore the practices of other aggregators and sub-aggregators, the incentive and fee structure offered, compliance practices, and many others to ensure that our Mortgage Brokers are still competitive on their fee and incentive per cent.

Who can benefit?

Our model is tailored to support Mortgage Brokers at various career stages, including those new to the industry, Mortgage Brokers with a few years of experience, part-time Mortgage Brokers and senior experienced Mortgage Brokers. Our extensive experiences have helped us understand the challenges Mortgage Brokers face at various phases of their business growth. Here’s how we can help:

New to the Industry

We have perfected cost-effective methods to help new Mortgage Brokers settle in and establish themselves quickly as independent brokers.

A few years in the Industry

Many Mortgage Brokers have moved from other aggregators and haven’t had much success with their business. Our intensive training and robust internal support have accelerated their revenues since joining Smartfinn Advisors.

Part-Time Mortgage Broker

One of the main challenges for part-time Mortgage Brokers is availability during standard working hours (9 am—5 pm). We’ve addressed this by offering cost-effective virtual assistance and in-house application processing, making it easier for them to manage their business.

Senior experienced Mortgage Brokers

Enhancing touchpoints with their client base through multiple administrative support channels has been a key success factor for our senior Mortgage Brokers. Our internal team handles the training of admin staff, saving Mortgage Brokers valuable time and effort.

The Beginning

Smartfinn Advisors was founded with a clear vision: to provide a boutique model that offers personalised support and practical solutions for Mortgage Brokers. Recognising the gap in the market for a holistic approach, our management team, comprising experienced professionals from diverse industries, came together to create an organisation focused on empowering Mortgage Brokers with the skills and knowledge needed to build successful businesses. For the first year, we started with a small team of 1 Mortgage broker and two support team members.

2018

Ongoing Improvement

Our priority has always been staying ahead of industry trends and adopting best practices within and outside the mortgage broking sector. As we continued to grow, we intensified our research efforts, constantly seeking innovative solutions and refining our methods. This commitment to continuous improvement kept us on our toes and ensured that we provided the most effective support to our Mortgage Brokers. By 2020, the company had grown to a team of 5 Mortgage Brokers and 3 support team members.

2020

Special Approvals and Licenses

In 2022, we achieved a significant milestone by obtaining special approvals and licenses to create our Australian Credit License (ACL). This development allowed Mortgage Brokers to join Smartfinn Advisors with the assurance of complete independence and flexibility. This approach enables us to provide operational flexibility and cater to the unique needs and preferences of our growing network of Mortgage Brokers. Smartfinn Advisors and its Mortgage Brokers won many awards this year and were recognised as Asia Pacific's best-emerging mortgage brokerage company. By 2022, the company had grown to 17 mortgage brokers and six support team members.

2022

Continuous Growth

After six years in the industry, Smartfinn Advisors has grown to include over 25 Mortgage Brokers who work alongside 11 support staff. This milestone reflects our commitment to fostering a collaborative and supportive environment where Mortgage Brokers can thrive. Our expanding network is a testament to the success of our holistic approach and personalised support. Each Mortgage broker in our network benefits from the independence our Australian Credit License (ACL) provides and the continuous professional development opportunities we offer. Smartfinn Advisors has expanded its back office operations to India under the name Smartfinn Solutions Pvt Ltd, and our team in India continues to support our mortgage brokers in Australia.

In 2024, we continue to build on our success by further enhancing our services and support systems. We aim to empower even more Mortgage Brokers to achieve their full potential and create prosperous, sustainable businesses. We remain dedicated to providing resources, training, and mentorship to ensure our Mortgage Brokers can navigate the competitive mortgage broking industry with confidence and expertise.

2024

Our Services

What We Do

Our Loans

At Smartfinn Advisors, we simplify the loan process, guiding our clients from assessing financial circumstances to identifying and managing the right loan. Our advisors offer personalised assistance with home loans, investment loans, refinancing, and more. We also handle the entire application process, monitor settlement, and provide ongoing loan reviews to ensure long-term satisfaction.

Become A Broker

Curious about how to become an independent Mortgage Broker? At Smartfinn Advisors, we share your enthusiasm and are here to guide you through this thrilling business venture. As a fast-growing firm that values teamwork and innovation, we support Mortgage Brokers in achieving independence as quickly as possible.

What our team and brokers say

What our team and brokers say

Smartfinn Advisors are great to work with. They are very approachable and always available to answer any questions. I would highly recommend working with them!

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Karen

NSW

Great Experience - Smartfinn has provided me with an exceptional service and an outstanding level of professionalism. Working with Demal has been a great experience. He is very knowledgeable and explains the entire process thoroughly. I have truly enjoyed my journey with him. Demal and his team are also very easy to deal with, professional and very proactive. I was overwhelmed and unsure of where to start. Demal stepped in and guided me at every step of the way with incredible patience and expertise.

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Sarju

NSW

Demal replies very promptly and efficiently to questions I have. He provides constructive criticism & fosters a strong team environment through his excellent communication skills.

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Theo

NSW

It’s a great experience working with the Smartfinn team. I had tried to be a broker before but stopped due to my previous mentor’s and the organisation’s lack of support. I can assure you that Smartfinn Advisors is a great place to begin the broker journey. Many firms and Mentors out there won’t do what Smartfinn is willing to do.

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Aneesh

NSW

A very supportive team. Being new in the industry was a bit daunting, but the great mentoring provided helped me a lot.

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Niya

Newcastle

During the mentorship, I have got proper guidance and handholding of all my loan applications from Demal. During his review of applications, he ensures that all applications have good quality and required information. He is approachable and gives required time to mentor his mentees.

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Villy

NSW

It is a great experience to work on your own at Smartfinn Advisors. You get support in all aspects, membership enrolment, training and coaching, marketing and research. You don’t have to be an expert to join in.

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Utsav

NSW

Demal has been mentoring me since March 2021. He is an excellent coach and dedicated mentor who supports his team through sharing his knowledge, experience and enthusiasm. He is a great listener and has always encouraged me to step out of the box through his incredible insights, balanced perceptiveness and constructive feedback.

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James

NSW

I have found my experience with Smartfinn Advisors extremely satisfying and helpful. Being part of the Smartfinn family is a rewarding experience and I am happy to be part of a dynamic company with a great future.

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Sandeep

Melbourne

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